Rebrands are often judged in seconds, but built over months. Cat shares how agencies shape, explain and protect brand work in an age of constant commentary.

As part of her role as Jury President at D&AD this year, our founder Cat's op-ed for the organisation discusses why taste will become a sought after commodity.

Remember the time when celebrity endorsements felt like magic? Cat dissects the future of celebrity-endorsed branding in this piece featured by The Drum.

There’s been a huge shift in branding. Cat How, D&AD’s New Brand Identity Jury President for 2026, gives three propositions to explain the reasons why.

From printing DIY fanzines inspired by London’s gig scene, to building the unmistakable brand behind Dice, Creative Dircector Patrick Duffy sits down with Rog on The Nugget.

We've won across multiple categories in Brand New's Year in Review 2025! 🎉