How&How Executive Creative Director, Cat How, sits on the panel of this year's 40 Over 40 Awards by Campaign.

Rebrands are often judged in seconds, but built over months. Cat shares how agencies shape, explain and protect brand work in an age of constant commentary.

Orb is power in precision. And nowhere is that clearer than in the illustrations we created for the "Revenue Architects" as part of their rebrand. By using image sampling through Cavalry we provided Orb a flexible system that allowed them to create new assets on the fly.

Remember the time when celebrity endorsements felt like magic? Cat dissects the future of celebrity-endorsed branding in this piece featured by The Drum.

Cat How believes every brand is shaped by clear belief and deliberate choice. As Jury President for D&AD’s New Brand Identity category and founder of the women’s leadership programme GetEven, she reflects on the role of conviction in brand-building—and on the courage creativity demands today.

From printing DIY fanzines inspired by London’s gig scene, to building the unmistakable brand behind Dice, Creative Dircector Patrick Duffy sits down with Rog on The Nugget.