Head of Copy, Will Nicklin's talk on The Future of Creativity.

The Never-Ending Story

How Snooz proves taking a 180° approach is a sure-fire way to stand out

A Double Scoop Of Subversion

Inspiration is the holy grail in anything creative, and all of us have spent our careers chasing that illusive dragon. But our founder, Cat How, argues we're giving credit to the wrong thing.

Once More, With Feeling: The Real Skill Behind Good Branding

For decades, marketers and branding agencies have preached consistency like gospel. One logo. One typeface. One tone of voice. One tightly controlled version of the brand, rolled out everywhere, all the time. 

The Art of Everything: What if the Strongest Brands in 2026 aren’t Singular at all?

Remember the time when celebrity endorsements felt like magic? Cat dissects the future of celebrity-endorsed branding in this piece featured by The Drum.

Snack-Sized Fame: Why Celebrities are Grabbing Hold of Everyday Brands

There’s been a huge shift in branding. Cat How, D&AD’s New Brand Identity Jury President for 2026, gives three propositions to explain the reasons why.

Why taste will become the rarest and most coveted commodity

Abduzeedo features our latest rebrand for Ideogram—"a brand system built for at the edge of AI and craft."

Abduzeedo | Ideogram

With so much AI slop out there, how do you set about rebranding a generative AI company that is committed to raising the standards of AI design, not lowering them? Our rebrand for Ideogram features on Creative Review. 

Creative Review | Ideogram

Our latest rebrand for Ideogram gets reviewed by Brand New: Under Consideration 👀

Brand New: Under Consideration | Ideogram

Cat discusses the value of embracing uncomfortable creative projects with our latest case study for Ideogram. 

Creative Bloq | Ideogram

How&How have teamed up with Ideogram—a generative AI platform intent on raising the standards of AI-generated design—to create a brand that will never surrender to slop. 

NEW WORK | Ideogram

Our Head of Copy, Will Nicklin, is speaking at Glug on The Future of Creativity, alongside creatives from OK Cool, Dixon Baxi and Studio BLUP.

Will @ Glug Events

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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Ideogram

Jupi

Trellis

Big Cartel

Chester Zoo

Wild Thingz

Branding, design and digital systems that turn businesses into brands. Brands which enrich lives, nature and founders.

The Brand Identity interview our wonderful motion designer, Joana Fatela, on animation, side projects, and the tastiest studio snacks.

The Brand Identity | Joana Fatela

Our founder and ECD, Cat How, hosted the Creatiff Stage and the PandaConf Stages at Collision Conference 2023. The Toronto-based summit has been dubbed "the Olympics of Tech", and brings together the people and companies redefining the global tech industry.

Cat hosts Creatiff & PandaConf Stages @ Collision

Chances are you know what a "Brand" is. Perhaps even a "Design System". But we've merged these ideas in new work designing Brand Systems: taking the creative raw materials of a brand and applying systems thinking to equip teams with the tools they need to work more collaboratively, more creatively and more effectively. Our Design Director, Luke Scott, looks at how we future-proof brands by designing for possibility.

Designing for Possibilty

We partnered with Patagonia to host a talk as part of LA Tech Week. "Planet & Profit: can brands have it all?" will see our Founder & Managing Director, Rog How, speak with a panel from Patagonia, Seabin, LA Cleantech Incubator (LACI), Ecodrive and The Verticale.

We host LA Tech Week w/ Patagonia

The Brand Identity feature our vibrant rebrand for software testing platform, Sauce Labs, in their edit this week.

Sauce Labs | The Brand Identity

Our founder and ECD, Cat How, spoke on Creative Review's podcast: What do you earn? She discusses the thorny subject of pay in the creative industries with Eliza Williams, CR’s editor and podcast host; Sachini Imbuldeniya and Stu Outhwaite-Noel.

Cat How on Creative Review's Podcast

A Branding Agency in London & Los Angeles liberating ideas the world deserves. Strategy, design and digital that turn the best businesses into iconic brands.

A branding agency in London and Los Angeles, liberating ideas the world deserves

A branding agency in London and Los Angeles, liberating ideas the world deserves